The Power of The Domain Name
June 24, 2008
 |
When I first started out in the big wide world of internet marketing I had absolutely no idea just how powerful a domain name could really be. Then it hit me, Google simply fell in love with domain names that actually had a real link to what the webpage was all about. |
As I always tell people who ask me what is the first step to online success, the answer is to understand what your webiste is really trying to sell and then complete a list on all the keywords that are associated with that product or service. From those keywords you will eventually find your domain name.
For my website I simply decided that I would try and capture the online marketers who didn’t want to be scammed. Therefore I found a domain name with marketing and scamfree included in it. With marketingscamfree.com taken I made a decision to add one hyphen in between marketing and scamfree. ideally I would have liked to have www.marketingscamfree.com, but this was the next best domain name available.
The next step was to start on my linking campaigns and also create a landing page for my site (and extremely important part of the exercise) with a keyword ratio of between 3-5%. Although this has become less important over the past 12-18 months with Google, it still carries some weight with being ranked with Google.
Once my linking campaign had been up and running I noticed that I was ranked no.1 and no.2 on Google for the search : marketing scam free. This was for both my Blog and my index page. Interesting to see that my index page was ranked ahead of my blog (see below), as many times a blog will rank higher (e.g updated content etc..).
As I had been told so many times by so many experts, the power of the domain name will eventually lead you to success online. Never underestimate your keyword research, and never ever rush into bying a domain that you think looks good but simply doesn’t have any releveance to your website whatsoever.
Comments
Got something to say?
